Who would be the audience for your media product?
I have covered this topic briefly in my target audience post. However now I will go into more depth. From analysing my research, I decided my primary audience would be males aged 16-23.
This is Kyle Mac; he is 17 years old and resides in North West London with his parents in a small apartment. He is a college student who is passionate about his studies, but looks forward to Friday night raves.
He recently purchased a subscription with Sky ++ as her favourite shows air on satellite channels. He enjoys teen dramas such as Misfits and Skins. He also likes US crime dramas such as CSI and Without a Trace. He is a big fan of reality TV shows such as Big Brother. Reason why Kyle likes these shows is because he inspires to be like the characters from skins. He also loves that they’re so captivating and can leaving lasting impression on you. Her favourite channel is E4 and BBC Three, because she considers them to appeal to a younger audience.
Kyle is an avid movie dude. However he prefers a huddle around the TV with the lads, rather than a watching the film on a huge screen with his girlfriend. Some of his much-loved films are The Matrix, Seven, American Pie and Blair Witch.
Kyle has a very constricted taste in music, he prefers music that isn’t “commercially hot”, he believes commercial artist have no passion for their music and only care about money. His favourite music genres are Dubstep, DnB, Underground Hip-Hop, Indie and a bit of reggae.
I think Overkill would appeal to Kyle as it really encompasses everything that he likes about the shows he watches. It has the investigation and suspense element that he enjoys. Finally it has a captivating protagonist, experimental soundtrack, and on the whole, the film should leave a lasting impact on him
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